Rehab with MackieBiernacki

There are advertising teams you always look forward to working with and MackieBiernacki is probably at the top of my list. Talented, smart, witty and loyal are only a few of the adjectives that describes this team and their new shop.

I once told Mark Biernacki that I was interested in directing spots for TV and after a short conversation, an oppurtunity presented itself. I was given a chance to bid for a Petro-Canada spot and when my treatment was awarded, Mark leaned over to me and quietly, calmly, and whispered, "Don't fuck it up." I didn't.

Our latest iteration was a small spot for Edgewood Health Network with centres across Canada. I didn't fuck it up and once its done, I'll post it to the blog. Until then, enjoy the little teaser and some of the shots around the production.

 
MackieBiernackie
DOP Jonah Hart and Assistant Camera Alex

DOP Jonah Hart and Assistant Camera Alex

On the way to the location

On the way to the location