There are advertising teams you always look forward to working with and MackieBiernacki is probably at the top of my list. Talented, smart, witty and loyal are only a few of the adjectives that describes this team and their new shop.
I once told Mark Biernacki that I was interested in directing spots for TV and after a short conversation, an oppurtunity presented itself. I was given a chance to bid for a Petro-Canada spot and when my treatment was awarded, Mark leaned over to me and quietly, calmly, and whispered, "Don't fuck it up." I didn't.
Our latest iteration was a small spot for Edgewood Health Network with centres across Canada. I didn't fuck it up and once its done, I'll post it to the blog. Until then, enjoy the little teaser and some of the shots around the production.